Archive for May, 2009

10 Effective Ways to Get More Blog Subscribers

10 Effective Ways to Get More Blog Subscribers

The question I seem to be getting over and over these days is…

How did you get 6,000 subscribers in 10 months?

The answer is simple—I value subscribers more than any other measure of blog success, such as page views or raw traffic. Subscribers are the life blood of a successful blog in my opinion, and frankly, I wish I had more of them.

OK, that may be a bit vague.

 So here are 10 specific strategies you can begin to implement today and start getting more blog subscribers right away.

1. Make it easy and obvious

As I’ve said before in more detail, make your subscription options prominent, offer an email alternative to RSS, and ask for the subscription, preferably at the bottom of each post.

2. Be laser focused

Make sure that you are primarily focusing on a particular topic, and the more specialized that topic is, the better you’ll do. It’s also key to step back and evaluate whether there are enough prospective readers in your chosen niche. It’s better to be brutally honest with yourself than to toil away and end up disappointed.

3. Offer a bribe

Relax, it’s nothing illegal. It’s an ethical bribe, in the form of a free ebook, report, e-course or audio series. Typically this only works with email subscriptions tied to autoresponders, because you want to condition delivery of the bonus on subscription.

But here’s a nifty way to do it with RSS:

If you have a WordPress blog, use the free Feedvertising plugin to link to the download page for your free gift. Since Feedvertising links only show up in the feed (and not in the post), only feed subscribers will see the link and have access to the bonus.

4. Use viral ebooks

This is a spin on the ethical bribe strategy, but instead you let other people give away your PDF ebook or even bundle it for sale with other products. The PDF in turn promotes your blog. Check out this post to see how I bundled my free Viral Copy report with a book that spent several days at the top of the Amazon bestseller list.

5. Dedicated subscription landing page

Create a page that is dedicated to nothing more than obtaining a subscription, and drive traffic to it from your blog, AdWords, or really any other source you want. You can even put it on a unique URL, and add in the ethical bribe strategy to increase signups. For more information on doing this with AdWords, read this article, and then this one.

6. Become a guest blogger

Contributing content to someone else’s blog may seem crazy, but it’s a solid strategy to gain exposure for your own blog and build your subscriber base. Just make it very clear to the blog owner that you require a very brief byline at the end of the post, with a link back to your site. And make sure it’s original content, not something recycled off of your blog.

7. Start a podcast

Start a related podcast on your subject matter, and get it into iTunes and listed in the various podcasting directories. Mention your blog in every episode and the benefits of subscribing, and try to land some interviews with prominent players in your niche. Not only will you be opening up a new promotional channel, you’re also creating bonus content that can be reused as part of your ethical bribe campaign for new subscribers.

8. Post in forums

A tried and true technique since the earliest days of the Internet is to be a helpful, proactive participant in forums that are important in your niche. People will notice that you are offering yourself up to others, and will be more inclined to see what else you have to offer with your blog.

9. Networking

This is perhaps the most overlooked strategy for gaining traffic and subscribers. Don’t badger other bloggers for links, because it rarely works anymore. Find a way to help them with something, and then eventually work that initial graciousness into a business relationship and even friendship. There are real people behind these blogs, and they respond to good will just like people do offline.

10. Cross-promotional deals

Here’s another cool way to make use of the Feedvertising plugin for WordPress.

Find a blogger that publishes related, but non-competitive content. Work out a deal where you both promote each other in your RSS feeds, using Feedvertising. If one blog has way more subscribers than the other, work out a ratio deal. Since Feedvertising allows you to create up to six rotating links, the smaller blog would promote the other blog continuously, while the larger blog would reserve one slot for the smaller blog, and use the other slots for other cross-promotion deals, affiliate links, or sponsor ads.

So there you have it, with one additional word of caution.

All of the above presupposes that you are producing the best content you can. If you honestly cannot say that you are doing your best work content-wise, start there. But afterwards, using some or all of the above will definitely increase your subscriber count.



Laws of Persuasive Blogging

The 5 Immutable Laws of Persuasive Blogging

Blogging is a great way to grow a business, promote a cause, or spread new ideas, because when you take an educational approach to marketing, you gain the attention and trust of people who might otherwise simply ignore old-fashioned advertising. Not only can those people become your customers or converts, they can also become your advocates.

 While there are as many ways to approach blogging as there are blogs, some things remain steadfast when it comes to gaining influence and prompting action. Here are the 5 bedrock elements to keep in mind when you blog to persuade:

1. The Law of Value

Your blog must provide value to the reader by addressing a problem, concern, desire, or need that the reader already has. Fresh, original content is critical.

2. The Law of Headlines and Hooks

Your post titles must stand out in a crowded, noisy blogosphere, and you must quickly communicate the value of reading further with your opening.

3. The Law of “How To”

People don’t want to know “what” you can do, they want to know “how” it’s done. If you think you’re giving away too much information, you’re on the right track.

4. The Law of the List

Love them or hate them, informational posts presented in list format are easily digestible, and allow for an efficient transfer of your value proposition to the reader.

5. The Law of the Story

Stories are the most persuasive blogging element of all, as they allow you to present a problem, the solution, and the results, all while the connotation of the story allows readers to sell themselves on what you have to offer.


Unless a man undertakes more than he possibly can do, he will never do all that he can.
     – Henry Drummond

Motivation will almost always beat mere talent.
     – Norman R. Augustine

Greatness lies not in being strong, but in the right use of strength.
     – Henry Ward Beecher

A mind troubled by doubt cannot focus on the course to victory.
     – Arthur Golden

Many of life’s failures are people who did not realize how close they were to success when they gave up.
     – Thomas Edison

A leader is one who knows the way, goes the way, and shows the way.
     – John C. Maxwell


It is in the ordinary events of every day that we develop the proactive capacity to handle the extraordinary pressures of life.

It’s how we make and keep commitments, how we handle a traffic jam, how we respond to an irate customer or a disobedient child.

It’s how we view our problems and where we focus our energies. 

P. 92 – The 7 Habits of Highly Effective People


ARTCLE:  By Apryl Duncan,

Looking to enter the world of public relations? Get ready to shatter some popular myths.

Many people (maybe even your boss) don’t know the difference between advertising and PR.

In advertising, you can use a lot of over the edge techniques. But PR requires a little more restraint.

Think of advertising as your brother. He’s a party animal and everyone thinks he’s cool.

On the other hand, you’re more refined. You don’t stay out late and hardly ever deviate from the norm.

Part of the problem is that advertisements can pretty much say what they want. The company is paying for the ad space.

As a PR professional, your job is to get free publicity. You’re responsible for getting the company’s name out there with no hype, just news.

The challenge is clear but once you take the field, you’re ready to tackle an exciting career in PR. And you won’t be bored either.

You’ll be writing press releases, organizing news conferences and producing company newsletters. You’ll even be a liaison between the media and your company.

PR doesn’t stop there. There’s a whole list of functions you’ll be taking on, such as: public speaking, being interviewed on radio/TV, attending conferences, exhibitions and trade shows, arranging press launches, organizing opening days or visits to the plant and premises, coordinating studio and location photography and acting as the client’s spokesperson.

As you can see, you have to be a jack-of-all trades. So make sure you are suited for PR.

You need to be a sponge. Make the most of your time and on-the-job training. Listen, observe and learn everything you can.

Be a grasshopper. You’ll be handling several different projects at once so you have to be multi-task oriented. You have to give each project 100 percent of your attention without neglecting the other projects.

Show your colors. Be a chameleon. You better like people. You’ll be dealing with them a lot. And you have to adapt to any situation and be open-minded at all times.

Learn how to dance. No, not literally. You must have energy and stamina. There will be many nights you’re rundown and burning the midnight oil but you’ll still have to keep that smile on your face.

Long live the king! You’re the court jester. Nobody’s calling you a fool, but you’ll be the one generating ideas so be prepared to advise the king.

You don’t need all of these traits but a little bit of each will be helpful. Once you organize your first press conference or speak to a TV reporter about your new product, you’ll know you made the right decision when you entered PR.

Creative, Smart and Clever Advertisements


Found across the web – by Jacob Cass:


TWITTER TIPS: How and Why to Use #HashTags

Reasons You Should Blog – Not Just Tweet



Some of My Favorite Photographs – Found on the Web

Advertising and Marketing Info on TWITTER





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